Apple’s September 9 Event: What to Expect
Apple has officially confirmed that its annual fall keynote will take place on Tuesday, September 9, 2025, at the Steve Jobs Theater in Apple Park. The event will begin at 10:00 a.m. PT / 1:00 p.m. ET and carries the tagline “Awe Dropping”, hinting at big announcements ahead.
As tradition goes, the spotlight will be on the iPhone. The company is expected to unveil the new iPhone 17 lineup, which may introduce a completely fresh model called iPhone 17 Air—a slimmer device that could replace the Plus version. The Pro models are anticipated to bring improvements in storage, battery life, and camera design, possibly moving toward a more streamlined rear camera layout.
Another major theme will be Apple Intelligence, the company’s suite of AI-powered features designed to enhance Siri and systemwide user experience. Apple is likely to demonstrate how these tools integrate across devices, alongside updates to iOS 26, which may debut a new “Liquid Glass” design language with enhanced animations and transparency effects.
The Apple Watch is also expected to take the stage with the launch of Series 11 and updates to the Apple Watch Ultra. These wearables should feature incremental performance boosts, new health tracking tools, and refreshed styles and bands.
In addition, Apple might announce new developments in its audio products. The long-awaited AirPods Pro 3 could be introduced, offering improved adaptive audio features and enhanced hearing-health capabilities.
How to watch: The event will be streamed live on Apple’s official website, YouTube, and through the Apple TV app. For those unable to join live, the keynote will be available for replay shortly after it concludes.
Availability: Apple traditionally opens pre-orders a few days after the keynote, with first deliveries the following week. While exact dates will only be revealed during the presentation, customers can expect a familiar timeline.
In summary: Apple’s September 9 keynote promises the unveiling of the iPhone 17 lineup, new Apple Watch models, potential AirPods upgrades, and the expansion of Apple Intelligence across its platforms. It’s a date tech enthusiasts will not want to miss.
